Inspires creativity and innovation through the application of fresh and inventive visual work.

• Visionary creative leader with proven success in providing strategic direction and guidance to deliver innovative design solutions that meet project specifications and client expectations.

• Operates at the intersection of complex analysis and creative innovation, demonstrating a balanced perspective, a well-rounded understanding of design principles, and an ability to create effective brand identities and creative solutions.

• Successfully applies advanced design skills and creative strategies, adapting techniques, procedures, tools, equipment, and materials as needed to meet project parameters and anticipated outcomes.

• Manages impressive portfolio of creative projects, ensuring delivery within established timelines and budgetary constraints.

• Prioritizes multiple projects seamlessly, adapting workloads, processes, and unexpected assignment changes to achieve satisfactory completion.

• Consult and collaborate with Executive Leadership on a broad range of creative projects.
   

SIGNATURE STRENGTHS

Technical Competencies:  Microsoft Office, Adobe Creative Suite, WordPress, Drupal, Shopify, Salsify (CMS), inVision, HubSpot, Figma, ESKO, Monday.com

PROFESSIONAL EXPERIENCE

• Led cross-functional teams to conceptualize advertising campaigns and implement innovative marketing solutions, driving brand storytelling and strategic marketing objectives.

• Collaborate with executive team to break down complex narratives into simple, performance-driven designs and implement policies and standards that reinforce the brand strategy and marketing goals.

• Created and launched successful disruptive geo-targeted media campaigns for the only low nicotine tobacco cigarette on the market with FDA authorization utilizing guidance and trends from consumer focus groups and specific keywords to assure ads would reach the intended consumer base.

• Steer broad range of marketing initiatives, including demand generation, product marketing, customer marketing, sales development, and branding/messaging, ensuring strict adherence to brand guidelines.

• Implement strategic vision and execute tactics to drive revenue growth.

• Research and forecast innovative marketing strategies based on various trend’s effectiveness in capturing consumer attention.

• Oversee a results-driven marketing team, utilizing KPIs and goal-setting tactics while managing the department's P&L with a focus on ROI, impact, team optimization, and organizational efficiency.

• Mentor team to leverage individual strengths, fostering a collaborative environment that fuels a hunger for success.

• Orchestrated strategic, team-based internal and external marketing initiatives, including production and execution of all creative, marketing collateral, packaging, product content, photography, web design, and trade show booth design.

• Established and managed associated budget, ensure cross-channel compliance with corporate brand standard.

• Cultivated strong influencer and organizer relationships that propelled brand awareness and growth.

• Conceived and implemented corporate identity, brand strategy, and packaging design for all new products.

• Created robust front-end content that facilitated 241% growth in the ecommerce channel over just 1.5 years.

• Reduced marketing budget by $150,000+ without affecting campaign quality.

• Re-imagined the Homz brand story, bringing lifestyle and rich content to the website to create a more informed and knowledgeable shopping experience. 

• Led creative direction, photography, content, and the social media campaign for launch of an

  eco-friendly recycled storage line.

• Created a library of 6,000+ images encompassing product features as well as in-use lifestyle scenes.

• Collaborated with ecommerce team to on-board and develop all product content, keywords, image library and mapping in Salsify (CMS) to syndicate to all affiliates.

• Worked closely with web development team to incorporate Bizaarvoice, allowing the ecommerce team to engage customers more directly and deliver better service.

• Incorporated HubSpot to boost traffic to e-commerce affiliates, which improved brand recognition, engagement, and return-on-investment (ROI).

PREVIOUS EXPERIENCE

CREATIVE DIRECTOR | Afam Concept Inc., Chicago, IL                                                                                   Jan 2016 – Jul 2017

CREATIVE DIRECTOR | Color 4 Me Designs, Riverside, IL                                                                                Nov 2011 – Jan 2016

CREATIVE SERVICES SPECIALIST | Magid Glove & Safety, Chicago, IL                                                          June 2007 – Nov 2011

ART DIRCTOR | Brookdale Senior Living, Inc., Chicago, IL                                                                               Feb 2004 – June 2007

GRAPHIC DESIGNER | Shaker Advertising and Communications, Oak Park, IL                                             Sept 2000 – Feb 2004
SET DESIGNER | Pirrello Perri Photographics, Chicago, IL                                                                               June 1999 – Sept 2000

EDUCATION

Bachelor of Arts (Major in Photography) | Columbia College, Chicago, IL